Petunia Pickle Bottom is a premium brand of diaper bags and baby accessories that parents have grown to love. They have a strong presence in big stores such as Nordstrom and BuyBuy Baby and are ready to bring their offline success to the online world. While they’ve had successful campaigns in the past, they have yet to crack the code on effective campaigns that will resonate among their target audiences, cut down on cost-per-acquisition and essentially scale.

As a standard operating procedure, we identified their best-selling items and collections to star in our first advertising campaign. The result? Immediate 5 to 10x return on advertising spend.