Apartment rentals in New York is a highly competitive space with 40% of New Yorkers moving in the past 5 years (2011 study). Goldfarb Properties has been operating in the space for over 60 years. In 2017, the management partnered with Miles to improve their digital presence, specifically, increasing rental leads through Facebook and Instagram.
Miles implemented a highly-targeted, location and content specific campaign to generate awareness on the rental spaces available at Goldfarb Properties. By creating a demand-based campaign and serving it to the young workforce of NY, and retargeting people who have viewed 25% of content over the last 14 days, the campaign has been generating at least 30 qualified leads (people who paid an application fee online) on a monthly basis with minimum spend.
“Miles continually attracts engagement and followers, most importantly she demonstrates her ability to covert customers with real data.”
- Goldfarb Properties