Yerba Prima, a 30-year-old dietary fiber brand is a market leader in its industry. Its distribution model is focused on selling through reputable retail channels. While they have their own website, they’ve never explored running campaigns to drive traffic and generate sales through the property.
The company approached the team to help strengthen its online presence and generate sales through social media and search engine marketing.
The team developed various landing pages for its different product categories and created dedicated Google Adwords campaign to drive specific search traffic to its corresponding landing page. Simultaneous to running search campaigns, the team also launched a funnel-specific Facebook campaign to drive a hyper-targeted audience groups to the website.
Within a week of running the campaigns, the brand is enjoying a return on advertising spend (ROAS) of 3 ($1 of ad budget = $3 revenue)'; the team is bullish that it will be able to grow the ROAS greater in the coming weeks as we continue to optimize the campaigns.